Don't forget to include a mask in your weekly routine.

How many times a week or month do you apply a mask? Do you know when to use them in your routine? And which ones are the most innovative?

The boom in face masks in the beauty world is no coincidence. But if you can't answer these questions, don't worry, we'll clear them up for you.

Which face mask is right for me?

There are all kinds: sheet masks, peel-off masks, bubble masks, and even gold masks. Masks are flooding social media and specialized blogs, and this product has managed to occupy a central place in every beauty routine. But with so many options on the market, choosing the best one for your skin can be quite an ordeal.

We're sure that after reading this, your understanding of masks will change, and you'll discover their secrets.

A bit of history: How did we get to the masks we wear today?

Although applying a sheet mask may seem commonplace today, the history of masks is a ritual practiced since ancient times.

You all associate names like Cleopatra with Dead Sea clay masks to nourish the skin, rose to give a youthful appearance, or egg white to tighten pores.

Chinese dynasties also played a notable role in setting the trend for face masks, creating them with a mixture of pearls, flowers, and lotus root powder to provide shine and radiance.

And even ancient Rome incorporated masks with placentas or animal feces.

But after all this history, Koreans were pioneers in even reformulating the very concept of this cosmetic.

Their work philosophy, which allowed them to become the economic miracle of the last century after a war, was the key.

The nation, devastated by the South Korean conflict, began manufacturing for third parties. But they didn't limit themselves to just doing this work; they looked for ways to evolve and improve the products they made for others.

BB cream is an example. Originally a German invention, it was abandoned and became extremely popular in Korea after several K-Beauty brands perfected the formula to market it in the country.

Well, imagine all this R&D, this desire for more and better, focused on one of its star products: the mask.

Face masks: from accessory to must-have

They've ensured that masks no longer play a secondary role, complementing our treatments, but rather as an emergency product for record-breaking results when we have an event and want to look our best, or as a product for pampering ourselves on a relaxing Sunday.

Masks have become the treatment itself!!

An intensive treatment that adapts to our lifestyle and allows us to address our skin's needs at any given moment, with instantly visible results, but with benefits that last on the skin.

How to say no?

But don't be fooled... because not all the masks you find meet the requirements to become THE technologically pioneering and exceptionally formulated mask that fulfills this treatment function. There are still some that are just pure fun.

What to consider when choosing a face mask?

THE MATERIAL

For a long time, we haven't paid enough attention to this aspect, and we've actually made mistakes, such as applying paper masks, cellulose masks, nonwoven masks, etc.
It's no use having extraordinary active ingredients if we can't get them to penetrate the deepest layers of the skin. And the material in these masks is the vehicle for achieving this goal.

The more it adheres to the skin, the greater the occlusivity it creates, the less serum will evaporate, and therefore the greater its effectiveness.

Cotton, hydrogel or biocellulose are the materials of choice for effectively transferring active ingredients.

CONCENTRATION AND QUANTITY OF SERUM

The second factor that determines the change in the positioning of masks is the amount of essence they can provide. This will determine the intensity and benefits for the skin.

Stop and think... the serums you apply every month and a half, or even two. How much product do they contain? About 30 ml. Can you imagine that same amount in ONE application, and with the occlusivity of a good material that creates a film so it penetrates without fail?

That mask will be a real treatment and what a treatment!

At Natana, we continue our commitment to excellence with products that offer you the sublime qualities that distinguish the most advanced cosmetics.

Our Hydragel Face Mask and Hydragel Eye Contour Set are developed with a unique material, a hydrogel that adheres like a second skin to create ideal conditions and ensure the skin is oxygenated at the same time as the product penetrates.

A material that provides an infallible absorption system, while providing a decongestant and refreshing effect to our skin.

A support that works in synergy with 25ml and 10ml of serum respectively, to offer our skin the intensity of a professional treatment in our own routine.

If you haven't yet succumbed to the success of these masks, you already know all the reasons why you should incorporate them into your ritual NOW!

Written by Laura