The benefits of facial cleansing

Washing your face properly is the most important beauty gesture.

Facial cleansing has more benefits than you imagine. Did you know that cleansing your skin every day with the right product can slow down the aging process?

And while most of us assume that washing our face is no mystery and that we do it right, you'd be surprised to know the percentage of people who don't do it correctly.

Cleansing your face too much or too little, using only water, or without washing your hands first are some of the most common mistakes.

But perhaps the biggest of them is not understanding that cleaning is a fundamental step in our daily routine and it is so for several reasons:

• It contributes to the elimination of skin cells that physiologically peel off daily.
• Reduces excess sebum and sweat from the skin's surface.
• Eliminates all substances from pollution.
• It contributes to the proper absorption of the treatments applied to the skin below and particularly strengthens the protective skin barrier.

So this first step of our ritual doesn't really involve just cleansing, but PREPARING the skin.

The barrier function is essential and must remain intact for the skin to defend us against external aggressions: it helps reduce the impact of environmental pollution, prevent water loss, and thus keep the skin hydrated, and even more so, preserve cutaneous immunity.

But it also reduces the aggression of digital pollution (blue light from electronic devices) and photo pollution (solar radiation).

We must select a suitable cleaner that is effective, but at the same time with very good tolerance.

Natural hand soap in bar form is alkaline, and therefore more irritating and drying. Shower gels typically formulated with synthetic detergents often include combinations with cleansing properties but very poor skin tolerance.

A good facial cleanser shouldn't sacrifice the health and comfort of our skin. And with this in mind, at NATANA, we offer softness and hydration, pH control, and microbiota balance in a single product: Organic Powder Cleanser .

This innovative cleanser, with 99% natural active ingredients, offers no compromise on effectiveness. It deeply removes impurities in the most respectful way possible, allowing your skin to breathe and regenerate properly. Its complex of prebiotics and postbiotics underpins this promise: balanced and comfortable skin, radiant and revitalized, and receptive to your subsequent care.

Let Organic Powder Cleanser become your must-have healthier habit.

Written by Laura