Welcome Spring! A new season for your skin.

At NATANA, we want to welcome "Spring," the season of change, light, and new beginnings.

And skincare is starting a new season! The increase in humidity and sunlight, the famous "time change," and the start of flowering, which triggers the first allergies typical of this season, are all factors that influence the health and beauty of our skin.

So the arrival of spring also requires a change in our skincare routine. Welcome Spring Skincare

If we've done our homework, we should have designed our skincare routine based on our skin's real needs. But be careful! Needs change and evolve due to various factors, including seasonal changes.

It is not necessarily about changing old formulas for new ones, but about changing the approach

What changes happen in spring that affect your skin?

First of all, let's stay calm. It's not necessarily about replacing old formulas with new ones, but rather about changing the approach.

We need to do a kind of Marie Kondo method on the vanity and go from nourishing and soothing to illuminating and softening.

Rising temperatures, lower humidity, and more hours of sunlight compared to winter often lead to increased skin sensitivity.

But environmental allergens , such as pollen, can also trigger immune responses and produce symptoms. When we think of spring allergies, we think of rhinitis (nasal allergies), conjunctivitis (eye allergies), nasal congestion, and constant itchy or watery eyes. However, our skin can also be affected, and it's more common than we think.

In recent years, due to sudden temperature changes caused by climate change, the number of people developing these problems with the arrival of spring has increased.

WARNING SIGNS

• Sensitive skin is drier and/or flaky
• Develops pruritus (itching and irritation)
• Erythema (redness and inflammation of the skin due to increased vasodilation) may also occur.

Symptoms can appear when pollen settles on the skin. And when we expose ourselves to the sun without sunscreen because we think the sun isn't strong enough to cause sunburn.

Dryness, flaking, irritation, itching, inflammation, etc. weaken the skin's hydrolipidic barrier (which protects us from external aggressions), making the skin more sensitive and reactive to any external agent, whether it's particles suspended in the air, ultraviolet rays, or even the cosmetics we've been using throughout the year.

If you put sensitive skin in contact with an ingredient and it reacts badly, you can create cross-reactions, potentially triggering mastocytosis. Mast cells are components of our immune system that are released when we have an allergy flare-up. For example, if you itch and scratch, it will itch more.

How to prepare your skin for all these changes?

STEP 1 | Establishing a daily facial cleansing routine is the first step.

Since the problem lies in contact with the allergen, proper hygiene is essential. Morning and night are essential, but if we notice reactive skin when we return home, we should also clean it to prevent the allergens from coming into prolonged contact with our skin and causing more intense reactions.

In addition to deeply cleansing impurities that cause skin sensitivity, ORGANIC POWDER CLEANSER incorporates a complex of prebiotics and postbiotics that rebalance the dermis' microbiota, stimulating bacteria that boost the skin's immune system and keeping those that cause reactivity and sensitivity at bay.

A way to strengthen our skin's protective shield for a more resilient complexion that's less vulnerable to external aggressions.
An added value that becomes even more vital at this time of year.

STEP 2 | Maintain your skin's protective barrier with proper hydration. The skin is our protection and defense.

We lose water through our skin as a normal physiological process. Water moves passively through the skin from the deeper layers to the surface. This evaporation is an invisible water loss.

The most superficial layer, the stratum corneum, is responsible for regulating this evaporation. If the stratum corneum is altered by a dermatological condition (dermatitis, severe dryness) or an external aggression (low humidity, heat, etc.), this evaporation increases and the skin becomes unbalanced. The skin loses its barrier and defense function, which is why hydration is so important.

And just as to achieve effective cleansing, we must use moisturizing creams with a dual function: the first is to maintain optimal hydration levels and help us reduce inflammatory reactions and repair the skin from damage caused by allergens.

ABSOLUTE DEFENSE CREAM is a 24-hour multifunction moisturizing cream that will help protect your skin thanks to powerful active ingredients such as Vitamin B3 (Niacinamide) and PatchH20, which preserves skin's hydration levels for over 24 hours. Plus, thanks to its exclusive LEES CONCENTRATED active ingredient, it provides anti-inflammatory, anti-redness, and barrier-boosting properties.

With an easily absorbed creamy gel texture that is better suited to this season when temperatures are milder and creamier textures become uncomfortable.

If you want to put the icing on the cake, extra hydration and luminosity to your skin, thanks to ULTIMATE SERUM , because more than anything else, taking care of the texture of the skin is essential to show off a fresh and youthful-looking complexion - and that, as the sun comes out more, serves as a perfect canvas to reflect the spring light - and this serum, in addition to providing hydration and correcting sensitivity, promotes renewal with a natural exfoliant for daily use.

Now comes the fun part. In winter, it's hard to boast natural brightness due to the ravages of heating, low temperatures, and lack of sunlight. In spring, it's time to boost the brightness.

Healthy skin starts with a good night's sleep, so keep your natural circadian rhythms in check now that the days are getting longer, and listen to your body more than ever: if you're tired, you need to sleep.
Once this is achieved, there's a new promise for improving radiance and evening out skin tone: the magnificent niacinamide.
To make it easier for you, this star active ingredient for radiant, luminous skin is already included in the cream and serum we've recommended.

You've already seen that there's a solution to prevent spring from reflecting inappropriately on our skin. We just need to make a small change to our beauty bag, following these guidelines, to look radiant this season.

NATANA is Conscious Beauty, and we want you to be able to consume natural cosmetics that are effective and maintain the sensory experience necessary for a high-quality skincare routine, all while generating a positive impact on people and the planet.

Because everything starts with you CONSCIOUS ATTITUDE!