The importance of hydration

We all want a perfect face, but no matter how many beauty tricks we use, there's one fundamental reason that prevents us from achieving that goal.

When this happens, we tend to blame genetics, although in reality, genetics has very little to do with skin health.

Or we even justify ourselves with the ineffectiveness of the cosmetics we use.

But it's much simpler: the main reason we can't achieve our goals and, on the contrary, have a dull and uneven appearance is dehydration.

We believe that hydration is too basic a treatment and that we associate it only with young skin, and we obsess over finding anti-aging rituals that are as powerful as possible.

But you don't need to consider any of these if you don't have hydrated skin first, because it won't be healthy or balanced and will hardly be receptive.

What's more, some of these treatments will even be more aggressive than corrective.

Therefore, you don't need to invest time or money in anti-aging treatments if you don't have juicy, hydrated skin first.

Why is it so important?

The skin is an ecosystem, composed of fundamental elements such as water, lipids, and a defense system.

They all interact with each other and also with the deep layers of the skin where we find the basis of cutaneous youth.

Therefore, strengthening this balance between these three pillars is the fundamental basis for keeping it healthy, making it more resistant to external aggressions and the passage of time.

Your skin becomes your best protective shield

The skin acts as a barrier between the inside and the outside. This wall is composed of bricks (cells) and cement (lipids), both essential elements. If the wall develops any cracks and leaks, it loses this barrier function.

Changes in temperature, pollution, and our own makeup are some of the external agents your skin faces every day.

To enhance this protective layer, hydration ensures that the skin's water and lipid levels are in perfect balance, creating a stronger and more flexible barrier.

Improved appearance

Dehydrated skin appears powdery and feels rough because hydration is important for the proper shedding of dead cells and for the proper functioning of the enzymes responsible for cell renewal.

Dehydration even makes your skin much more sensitive to imperfections, causing pimples or blackheads or even swollen areas, especially on the eyelids.

Slows down the impact of time

You've probably heard about premature aging, and dehydration is one of the main causes. A biological process as simple as this: skin lacking moisture transforms into dry, weakened skin, with increased loss of collagen and also flexibility, which means any wrinkles will appear sooner because the skin is no longer supple or elastic.

Our best secret to provide your skin with a comprehensive treatment with all the aspects that maintain hydration is Absolute Defense Cream.

24H MOISTURIZING CREAM	GLOW EFFECT EXFOLIANT

Its main active ingredient, Niacinamide, which acts synergistically with Hyaluronic Acid, urea, and other precursors of the skin's natural hydration factor, reinforces the protective shield to waterproof the skin and create a good barrier function, deeply hydrates by limiting evaporation in external layers and provides our face with luminosity, vitality, protection and, above all, balance so that the skin shines by itself and is receptive to any anti-aging treatment.

If you're also looking for extra hydration , be sure to try our latest launch , GLOW DAILY LOTION. A daily exfoliating lotion that will give your skin that glow that will have you constantly asking, "So, you did something, right?"